The rock of the Beni Mguild
Azrou takes its name from the Amazigh word azru, "stone, rock", after the large volcanic rock that overlooks the town. With its souks, it is the centre of the Beni Mguild Amazigh tribes of the Middle Atlas, sheep herders.
The oldest known mention of the town is in an early 16th-century letter from Fernão Taveira to King Manuel I of Portugal.





